2004 Email Subscription Spam Risk Audit

During the first six months of 2004, Arial Software secretly audited the email subscription practices of 1,057 prominent organizations (including many Fortune 500 and popular Internet firms) by subscribing to their email newsletters. Arial Software researchers then tracked the actual email practices and behaviors of each organization, noting subscription handling, privacy protection practices, spamming behavior, unsubscribe handling, and other characteristics.

These results, summarized in this exclusive report, represent the most comprehensive audit of business-to-consumer (B2C) email practices ever conducted. This report reveals some surprising information that challenges commonly held beliefs about email newsletters, corporate responsibility, and spam risk.

	Read this Report - PDF 847kb
	For best viewing with Adobe Acrobat 5.0 or later, right click and use Save Target As to save to desktop prior to opening.”