Dynamic Campaign Content™
With Dynamic Campaign Content technology, you can customize the content of each outbound email according to parameters in each recipients’ database record. For example, recipients on the West Coast can receive a different regional phone number from those email recipients on the East Coast. You can dynamically include images, paragraphs, words, numbers, or any content imaginable, based on any database field you indicate.

Feature Set Selector™
See only the software features you really need with Campaign’s new Feature Set Selector. This technology greatly simplifies the user interface, allowing you to get more done in less time. It greatly reduces the software learning curve, allowing even novice users to be up and running with Campaign Enterprise in a matter of minutes.

Bulletproof Mailer™
A Campaign exclusive, this technology monitors the performance of your SMTP server connection and adjusts accordingly. If your SMTP server is slow, Campaign will slow the mail delivery and wait for the server to catch its breath. If the server disconnects, Campaign will pause, then politely retry the connection. Based on over seven years of practical experience in delivering literally billions of emails for thousands of clients, the Bulletproof Mailer is the "Terminator" of email: it will absolutely not stop, ever, until the mail is sent.

Dataways Connector™
The Campaign Dataways Connector is our proprietary database connection logic that ensures a robust connection with almost any database server or application. Whether you're connecting to MS Access, MS SQL, Oracle or another ODBC-compatible database, the Dataways Connector keeps you connected with a fast, seamless, two-way connection. Campaign not only reads data from your data source, it writes back, too.

Campaign WebCapture™
The Campaign click-thru tracking technology combines a powerful, built-in web server with special detection logic to monitor the click-thru activity of your email recipients. As readers click a link, their click is instantly recorded while the user is forwarded to the destination URL. Click data is written back to the source database in real time, providing the intelligence needed for the click-thru reports.

Campaign Bounceback™
Campaign's bounce handling technology is not only unique, it's a tremendous time saver. As emails are bounced -- for any reason -- Campaign Bounceback technology picks them up, reads them, and determines the originating email. Bounces are then flagged in the source database in real time.

Campaign Remote™
Available in all Campaign Enterprise editions, Campaign Remote technology allows multiple users to access and control Campaign software from any web browser, anywhere in the world. It's a truly powerful, enterprise-level feature that allows marketing professionals to collaborate on projects from any location, anywhere in the world. And because it's 100% web-based, there's no special client software needed.

Campaign SmartMerge™
Personalizing your emails means inserting merge fields into the message body. Campaign uses proprietary, intelligent logic to merge fields in ways that maximize message readability. For example, dollar fields can be merged with dollars-and-cents formatting. Message lines containing empty fields are automatically moved up to preserve formatting. Fields containing large text blocks are automatically word wrapped to remain consistent with the rest of the message body. It's all part of Campaign's efforts to make your email marketing job as easy as possible.