The
Top Five Questions and Answers about Responsible
Email Marketing
By Mike Adams
Welcome
to the Top Five Questions and Answers about Responsible
Email Marketing, originally published as an online
report by The
Email Doctor. This report is for anyone not
receiving the benefits of their email marketing
efforts they are expecting. You could be someone
currently engaged in email marketing, but not
receiving the return you expect, or you may be
someone yet to take on email marketing but is
hesitant about getting started because of questions
surrounding this marketing method.
In this report you'll find answers to the most
common questions about email marketing, dealing
with concerns that may have been holding you
back from experiencing a level of benefit or
a level of return that is possible with email
marketing. The reasons for this are as varied
as the marketing approaches, and the bottom line
answer is that email marketing is still an experimental
marketing function for most organizations. It
doesn't have the level of maturity and experience
as other marketing techniques, and so is more
difficult to understand what works and what doesn't
work.
In other words, the
best practices for email marketing are still
being written today. They are not well known.
I wrote this report after attending an executive
summit and having discussions with the marketing
directors, vice presidents and CEOs of very large
corporations, during which I spoke to them about
email marketing and their concerns. I was shocked
to find that people still had many questions
about email marketing that I thought had been
answered over the last few years. I discovered
that five basic questions needed to be answered
in a clear, unbiased way that would help people
decide how to approach email marketing, and how
to retrieve the maximum benefits from email marketing.
So I hope that as you read this report you will
not only find value in this format, but you'll
get your questions answered about email marketing,
so you can then make an informed decision about
moving forward with this innovative, highly cost-effective
form of relationship marketing.
Defining responsible email marketing
First let me qualify this report by defining
the title. When I say responsible email marketing,
I mean the kind of email marketing that most
people have in mind when they want to keep in
touch with their customers, build trust and relate
to those customers, learn more about prospects
and potential customers, and other similar goals.
Responsible email marketing is the sort of marketing
that takes place when you have respect for your
customer. The key word is respect—because
if you keep that in mind, everything else that
flows from your approach will most likely never
be considered spam, nor will it run afoul of
current federal spam laws.
Obviously, spam is a result
of irresponsible email marketing. Spam is the
result of someone engaging in email activities
who does not respect their customer or the subscriber.
The questions and answers in this report are for
those people wanting to engage in responsible,
respectful email marketing campaigns, not those
who wish to make a quick buck by emailing every
address they can find or buy with a special offer
for the latest miracle drug.
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