Arial Software White Papers

All white papers are available for free, immediate downloading. Adobe Acrobat reader (free download) is required.

	Create Dynamic Message Content When maintaining email lists containing thousands of subscribers, one tremendous challenge quickly arises: the ability to send consistently relevant email messages that appeal to everyone on the list. An email message may appeal to one group in the list, but cause another to decide to unsubscribe. Personalizing your email campaign using dynamic message content techniques and an existing customer database is one action that can quickly mitigate the rate of list attrition due to irrelevance of message. This is a primer to creating dynamic message content from Arial Software.
	Assembling a Quality Email Marketing Team In the past, many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. This paper helps you reverse this trend by giving you the points to look for when assembling a quality team of knowledgeable email professionals.
	2004 CAN-SPAM B2C Compliance Audit During the first six months of 2004, Arial Software secretly audited the federal CAN-SPAM Act compliance of 1,057 organizations with a prominent online presence including many Fortune 500 companies and various popular Internet firms. This was accomplished by subscribing to the email newsletters and subscription offerings of each organization using a unique email address, then tracking their actual email practices and noting various privacy and CAN-SPAM compliance attributes.
	2004 Email Subscription Spam Risk Audit During the first six months of 2004, Arial Software secretly audited the email subscription practices of 1,057 prominent organizations (including many Fortune 500 and popular Internet firms) by subscribing to their email newsletters. Arial Software researchers then tracked the actual email practices and behaviors of each organization, noting subscription handling, privacy protection practices, spamming behavior, unsubscribe handling, and other characteristics.
	Email Marketing Trends 2003 This 8-page white paper presents a detailed analysis of direct conversations and email communications with 120 Arial Software customers willing to talk about their current email campaigns.
	Evaluating the Cost Savings of Bringing Email Marketing In-House This 8-page white paper presents a detailed cost analysis of software-based email marketing vs. ASP (outsourced email services). It considers the cost of in-house servers, bandwidth, per-email fees, campaign fees, hardware maintenance, installation, and more. Conclusion: shifting to in-house saves 89% over outsourced email services (based on sending 100,000 emails per week).