By: Chris Lewis
Starting with Email Marketing Director 5.2.207, you will notice a new entry box on Extras tab when editing a campaign called Character set. Now this entry has always been available in Campaign Enterprise but is now available in Email Marketing Director. The box will normally default to the normal character set ISO-8859-1 but you can change this to any character set including double-byte character sets like Japanese and Chinese. You can download a new version of Email Marketing Director by clicking here.
_If you have a rather long email newsletter, you might consider using named anchor tags with links at the top of the letter, to allow your readers to navigate down to the portion of the message in which they are most interested, very much like we do with Arial Insider. Now, this feature is amazingly easy to implement with Campaign Enterprise's new HTML editor. It can also be done using regular old HTML coding. We'll take a look at both options to show you how the technology works.
To do the same thing directly in the HTML code, first edit your code and find the title area where you want your first anchor, enter the following code:
<a name="one"> < /a>
Then, for the link at the top, use the following code.
<a href="#One"> How to Use Anchor Tags Inside Your Email Message </a>
That is all there is to it. You can now make it easier for your readers to get to the parts of your newsletter that are of particular interest to them. You might want to place a #Top anchor near the bottom of each article to return the reader up to the contents list.