HOW TO: Combine Email Lists in Email Marketing Director List segmentation is always a good idea when conducting email marketing campaigns. Breaking your lists into smaller batches gives you more control and allows you to personalize the message with a greater degree of relevancy.
There may be times however, when you need to send something to everybody in all your various lists or list segments. One of the newest features in Email Marketing Director gives you the ability to send a campaign to multiple email lists without requiring you to combine your lists together.
To use this feature, edit the campaign you want to go to multiple lists and go to Step #1, Lists and Filters.
As you add the lists, note that the Preview screen below indicates the total of the combined lists. The bounces and unsubscribes are automatically filtered and when you send, the addresses are deduped upon running the campaign.
_While Campaign Enterprise does contain a de-dupe (de-duplication) email address feature in the Datasource Tab when you edit a campaign, it’s best to take care of duplicate entries permanently on the source database table. Here is how to do that with Microsoft Access. You can use this query to delete records with duplicate email addresses, however, the Access table must have an autonumber type of field as the unique identifier. Here are the steps: