Email Campaign Timing

By: Chris Lewis

Did you know that the timing of your email campaign has a big difference on how the emails are viewed?  Depending on the audience you are reaching, you should time sending your email campaigns when you feel that the recipients are on the computer.  When a user first logs onto his computer and checks email they will get a list of emails since the last time they were on.  Usually they view the emails from the most recent emails to the oldest.  If your email is one of the oldest n the list the user may have already grown tired of reading emails and may just glance over yours.  There are exceptions, but if your recipients are business oriented, try sending your campaign just after noon, and if they are mostly home users, send them just after they get home from work.  With varied time zones and sending speed it may be hard to time exactly but these are just general rules to more effective email campaigns.