A new label is being applied to a specific category of unwanted emails. BACN is the "clever" new acronym that applies to emails that don't quite fall into unsolicited bulk email, or as highly prized and desired email. It falls somewhere in between on the desirability scale. As email marketers it is imperative that you take steps to avoid your messages falling into the BACN designation.
What is BACN?
Unlike SPAM, BACN email is slightly more palatable, but too much of it is not good for you. The email that falls into this category is best described as something you signed up for, but don't really read. However, you don't want to unsubscribe because every so often you might get a golden nugget of information, or a coupon for something you really need. From the email marketer's standpoint, the problem with BACN email is that it is rarely read.
There are three major steps you can take to avoid the BACN designation: