HOW TO: Combine Email Lists in Email Marketing Director

HOW TO: Combine Email Lists in Email Marketing Director List segmentation is always a good idea when conducting email marketing campaigns. Breaking your lists into smaller batches gives you more control and allows you to personalize the message with a greater degree of relevancy.

There may be times however, when you need to send something to everybody in all your various lists or list segments. One of the newest features in Email Marketing Director gives you the ability to send a campaign to multiple email lists without requiring you to combine your lists together.

To use this feature, edit the campaign you want to go to multiple lists and go to Step #1, Lists and Filters.

• Check the box next to "Use Multiple Lists"
• Click Add list
• Select the first list from the dropdown menu
• Click Add list again

The lists are displayed in the "Select an email list" box, repeat steps for all the lists you want to include.

As you add the lists, note that the Preview screen below indicates the total of the combined lists. The bounces and unsubscribes are automatically filtered and when you send, the addresses are deduped upon running the campaign.