By: Chris Lewis
Working with clients over the past 15 years on email projects I have seen some really great emails. Many times I have seen these great emails have really bad subject lines. You may craft the best email ever, but if your subject line is not done correctly, it is like it never existed. The subject line many times is just an afterthought right before you send the emails but it is probably the most important element of an email. When a recipient receives the email, they usually only see two pieces of information that determine whether it is worth opening your email is the From and the Subject.
So spend a good amount of time crafting your subject line. Here are some guidelines to consider: