Using Anchor Tags in a Long Newsletters

_If you have a rather long email newsletter, you might consider using named anchor tags with links at the top of the letter, to allow your readers to navigate down to the portion of the message in which they are most interested, very much like we do with Arial Insider. Now, this feature is amazingly easy to implement with Campaign Enterprise's new HTML editor. It can also be done using regular old HTML coding. We'll take a look at both options to show you how the technology works.

• The first step is to build or pull in your newsletter code and prepare your articles. While you are n the HTML editor, place the cursor in front of the first feature title, e.g. "How to Use Anchor Tags Inside Your Email Message".
• Click on the anchor icon in the toolbar and enter a name. Make it short and sweet, numbers are fine, but you don't want to mistype it when you link to it, e.g. One.
• Write some text at the top of the message to create a link, similar to what we have in the In this Issue section.
• Highlight the text, then click on the link icon in the toolbar.
• Enter the name of the anchor, preceded by the # sign, e.g. #One.

Save your work and you are all set. Now, when a reader clicks on the topic t is athat interests them, they will be taken drectly to that part of your long newsletter.

To do the same thing directly in the HTML code, first edit your code and find the title area where you want your first anchor, enter the following code:

<a name="one"> < /a>

Then, for the link at the top, use the following code.

<a href="#One"> How to Use Anchor Tags Inside Your Email Message </a>

That is all there is to it. You can now make it easier for your readers to get to the parts of your newsletter that are of particular interest to them. You might want to place a #Top anchor near the bottom of each article to return the reader up to the contents list.