JoonBug Connects Young Professionals Using Email Marketing
New York City-based JoonBug Productions is an online promotional events firm catering to promotions organizers by using email newsletter marketing and its website at www.JoonBug.com to build an extraordinarily large network of young, social, urban professionals. JoonBug connects this group with the hottest venues and events in the New York City area, as well as other cities across the nation, with regular email blasts which notify attendees of upcoming events. JoonBug loads its Weekly Buzz email newsletters with special event announcements, weekly event reminders, and text hyperlinks leading to digital photos of events and their attendees, making JoonBug one of the few promotions firms which can actually illustrate the demographics of the people who attend events they promote. JoonBug's ability to bring people together for assorted events is what sets it apart from the competition, and that significance rests directly with timely email messages to its network of over 200,000 subscribers.
"Our value is our network," said Shane Neman, president of JoonBug Productions. "We offer our clients access to a rapidly expanding group of loyal customers, as well as insight into the places they go to have fun," he said.
Challenge: Handling email list expansion
The rapid growth of the JoonBug email list quickly evolved a new need for a stronger, more prolific email solution. "At the time we were using in-house software, but it wasn't fast enough to send emails out to our growing list of subscribers," Neman said. He found Campaign Enterprise email marketing software from Arial Software using an online search engine and was immediately attracted because of Campaign's delivery speed and its ability to rapidly integrate with JoonBug's existing database.
As JoonBug continues to expand its services in other cities such as Boston, Miami, Philadelphia, New Jersey, Los Angeles and Washington D.C., its email list continues to increase and the firm's email software needs to have an answer for this growth.
Solution: Campaign for planned growth
Campaign Enterprise Professional Edition delivers email at speeds of up to 50,000 per hour while supporting an unlimited number of email lists, unlimited list sizes, unlimited campaigns, and maintaining connection to an unlimited number of databases.
While JoonBug measures its email success using conversion rates, newsletter subscription increases, and increases in response, the definitive analytic is the increase in the number of hip young customers who attend the events they hear about from the JoonBug outreach. JoonBug often segments its outbound emails in a variety of ways: by city, by age, by gender, and any other way it can get effective messages to the right audience of subscribers.
Results: High body counts for events
JoonBug has been using Campaign Enterprise permission email marketing software for almost two years. With a continually expanding list of loyal customers and a comprehensive program of interactive marketing, JoonBug successfully drives its network by delivering the right message to the right people at the right time.
"This is what our business is, and Campaign is the only thing we use. Firms want to buy sponsorships of our emails because of the strong outreach we have to drive people to their events," Neman said.
About JoonBug Productions
JoonBug Productions is a New York City-based interactive marketing and media organization which connects its large network of urban, social professionals with exciting venues and events across the nation. JoonBug serves network members by keeping them current on the latest trends in fashion, fitness, travel, music and nightlife, while providing clients with comprehensive interactive marketing that delivers the right message to the right people at the right time.
About Arial Software
Founded in 1993, Arial Software is widely considered the leading industry pioneer in permission email marketing software. The company's products are used by thousands of businesses, non-profits, associations and other groups to compose and send email newsletters and personalized messages directly to subscribers, customers, prospects and members.
"Our value is our network," said Shane Neman, president of JoonBug Productions. "We offer our clients access to a rapidly expanding group of loyal customers, as well as insight into the places they go to have fun," he said.
Challenge: Handling email list expansion
The rapid growth of the JoonBug email list quickly evolved a new need for a stronger, more prolific email solution. "At the time we were using in-house software, but it wasn't fast enough to send emails out to our growing list of subscribers," Neman said. He found Campaign Enterprise email marketing software from Arial Software using an online search engine and was immediately attracted because of Campaign's delivery speed and its ability to rapidly integrate with JoonBug's existing database.
As JoonBug continues to expand its services in other cities such as Boston, Miami, Philadelphia, New Jersey, Los Angeles and Washington D.C., its email list continues to increase and the firm's email software needs to have an answer for this growth.
Solution: Campaign for planned growth
Campaign Enterprise Professional Edition delivers email at speeds of up to 50,000 per hour while supporting an unlimited number of email lists, unlimited list sizes, unlimited campaigns, and maintaining connection to an unlimited number of databases.
While JoonBug measures its email success using conversion rates, newsletter subscription increases, and increases in response, the definitive analytic is the increase in the number of hip young customers who attend the events they hear about from the JoonBug outreach. JoonBug often segments its outbound emails in a variety of ways: by city, by age, by gender, and any other way it can get effective messages to the right audience of subscribers.
Results: High body counts for events
JoonBug has been using Campaign Enterprise permission email marketing software for almost two years. With a continually expanding list of loyal customers and a comprehensive program of interactive marketing, JoonBug successfully drives its network by delivering the right message to the right people at the right time.
"This is what our business is, and Campaign is the only thing we use. Firms want to buy sponsorships of our emails because of the strong outreach we have to drive people to their events," Neman said.
About JoonBug Productions
JoonBug Productions is a New York City-based interactive marketing and media organization which connects its large network of urban, social professionals with exciting venues and events across the nation. JoonBug serves network members by keeping them current on the latest trends in fashion, fitness, travel, music and nightlife, while providing clients with comprehensive interactive marketing that delivers the right message to the right people at the right time.
About Arial Software
Founded in 1993, Arial Software is widely considered the leading industry pioneer in permission email marketing software. The company's products are used by thousands of businesses, non-profits, associations and other groups to compose and send email newsletters and personalized messages directly to subscribers, customers, prospects and members.