The Sak Speeds Up Customer Communications with Campaign Enterprise
THE SAK is a lifestyle brand that designs, produces and sells fashion accessories. It can be found in roughly two thousand department and specialty stores in the U.S. and in twenty-two international markets. There are eleven THE SAK retail stores in California and an online store, thesak.com. THE SAK is the fourth largest handbag company in the United States and has over one hundred fifty employees. As the Director of Ecommerce, Steve Henderson is primarily responsible for profit & loss, business development, technical product and project management, and general strategy for thesak.com.
Challenge
THE SAK’s biggest marketing challenge was time. In the fashion accessory industry, trends change overnight, and direct mail marketing campaigns take six to eight weeks to create and deliver to customers. THE SAK needed a marketing tool that was completely dynamic and flexible and could get their products in front of their customers quickly.
Why Campaign?
Email marketing was the medium THE SAK was looking for. Now, which email marketing solution?
After researching countless email marketing software products on the Internet, THE SAK chose Arial Software’s Campaign Enterprise software. This decision was based partly on Campaign’s flexibility and ability to directly connect with its email address database. Steve Henderson notes that THE SAK was also “impressed with Campaign’s feature set, ease-of-use, immediate download, and cost. We bought Campaign online, downloaded it immediately, and were literally sending emails within a few minutes. The software’s personalization features were also a key draw in selecting Campaign Enterprise.”
Solution
Campaign Enterprise email marketing software turned out to be the perfect solution for THE SAK. According to Steve, “email marketing (with Campaign software) lets us put the right product in front of the right customer at the right time. Few other methods of communication exist that give us the ability to communicate with our customers at a very low cost, delivering an immediate impact to both customer satisfaction and company revenues.”
Results
Campaign has enabled THE SAK to reach its customers more quickly and with less expense than other marketing channels. Steve Henderson stated, “we are able to design, produce, and send out an email within just a few hours, and Campaign has given us the ability to maintain a high speed-to-market with zero sacrifice on quality of message, creative, or service standards. Email marketing has been extremely successful for us in introducing new products to our customers, moving inventory, and introducing our lifestyle brand.”
Additionally, THE SAK uses many different marketing channels to communicate to their customers, and it has found that email marketing is its most cost-effective. According to Steve, “roughly 25% of our total annual online sales are driven directly by email marketing sent through Campaign Enterprise. This produces our single most positive return on investment.”
About Arial Software
Founded in 1993, Arial Software is widely considered the leading industry pioneer in permission email marketing software. The company's products are used by thousands of businesses, non-profits, associations and other groups to compose and send email newsletters and personalized messages directly to subscribers, customers, prospects and members.
Challenge
THE SAK’s biggest marketing challenge was time. In the fashion accessory industry, trends change overnight, and direct mail marketing campaigns take six to eight weeks to create and deliver to customers. THE SAK needed a marketing tool that was completely dynamic and flexible and could get their products in front of their customers quickly.
Why Campaign?
Email marketing was the medium THE SAK was looking for. Now, which email marketing solution?
After researching countless email marketing software products on the Internet, THE SAK chose Arial Software’s Campaign Enterprise software. This decision was based partly on Campaign’s flexibility and ability to directly connect with its email address database. Steve Henderson notes that THE SAK was also “impressed with Campaign’s feature set, ease-of-use, immediate download, and cost. We bought Campaign online, downloaded it immediately, and were literally sending emails within a few minutes. The software’s personalization features were also a key draw in selecting Campaign Enterprise.”
Solution
Campaign Enterprise email marketing software turned out to be the perfect solution for THE SAK. According to Steve, “email marketing (with Campaign software) lets us put the right product in front of the right customer at the right time. Few other methods of communication exist that give us the ability to communicate with our customers at a very low cost, delivering an immediate impact to both customer satisfaction and company revenues.”
Results
Campaign has enabled THE SAK to reach its customers more quickly and with less expense than other marketing channels. Steve Henderson stated, “we are able to design, produce, and send out an email within just a few hours, and Campaign has given us the ability to maintain a high speed-to-market with zero sacrifice on quality of message, creative, or service standards. Email marketing has been extremely successful for us in introducing new products to our customers, moving inventory, and introducing our lifestyle brand.”
Additionally, THE SAK uses many different marketing channels to communicate to their customers, and it has found that email marketing is its most cost-effective. According to Steve, “roughly 25% of our total annual online sales are driven directly by email marketing sent through Campaign Enterprise. This produces our single most positive return on investment.”
About Arial Software
Founded in 1993, Arial Software is widely considered the leading industry pioneer in permission email marketing software. The company's products are used by thousands of businesses, non-profits, associations and other groups to compose and send email newsletters and personalized messages directly to subscribers, customers, prospects and members.